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Marketing & Communications

About the role

Job title: Marketing and Communications Executive

Salary: £32,500

Location: Gateshead – 5 days in the office (Monday – Friday)

Role:

Our client is a leading educational software provider and exclusive distributor of Lexia® literacy skills software. As part of an ongoing drive to enhance our marketing strategy, we require an experienced Marketing & Communications Executive.

Responsibilities:

  • Assisting in, and creating lead generation campaigns (including mass mailers and regular email campaigns)
  • Coordinating projects across multiple teams
  • Analysis and reporting on the effectiveness of campaigns
  • Provide research-based and informed input into marketing strategy
  • Organising assigned promotional events (field-based and online)
  • Contact database maintenance, including CRM and spreadsheets
  • Conducting and writing up phone-based questionnaires
  • Regularly review, maintain and provide input into the updating of promotional materials & website
  • Work with outside agencies (marketing, print, events)
  • Keeping abreast of educational policy/practices and providing input into aligning company messaging
  • Anglicising US product and marketing content
  • In and outbound telephone work to support marketing objectives
  • Performing general admin duties to support the marketing function

Requirements:

  • Exceptional copywriting & proof-reading skills are required
  • Highly literate with strong communication skills (written & verbal)
  • A clear and demonstrable understanding of multiple marketing disciplines
  • Experience in writing effective marketing campaigns
  • Strong analytical skills with great attention to detail
  • Excellent admin/organisational skills
  • Adaptable, in order to meet the demands of this varied and developing role

If this sounds like the role for you, please click “Apply Now” and a member of the team will get back to you.

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