About the role

Job title: Marketing and Communications Executive

Salary: £32,500

Location: Gateshead – 5 days in the office (Monday – Friday)

Role:

Our client is a leading educational software provider and exclusive distributor of Lexia® literacy skills software. As part of an ongoing drive to enhance our marketing strategy, we require an experienced Marketing & Communications Executive.

Responsibilities:

• Assisting in, and creating lead generation campaigns (including mass mailers and regular email campaigns)
• Coordinating projects across multiple teams
• Analysis and reporting on the effectiveness of campaigns
• Provide research-based and informed input into marketing strategy
• Organising assigned promotional events (field-based and online)
• Contact database maintenance, including CRM and spreadsheets
• Conducting and writing up phone-based questionnaires
• Regularly review, maintain and provide input into the updating of promotional materials & website
• Work with outside agencies (marketing, print, events)
• Keeping abreast of educational policy/practices and providing input into aligning company messaging
• Anglicising US product and marketing content
• In and outbound telephone work to support marketing objectives
• Performing general admin duties to support the marketing function

Requirements:

• Exceptional copywriting & proof-reading skills are required
• Highly literate with strong communication skills (written & verbal)
• A clear and demonstrable understanding of multiple marketing disciplines
• Experience in writing effective marketing campaigns
• Strong analytical skills with great attention to detail
• Excellent admin/organisational skills
• Adaptable, in order to meet the demands of this varied and developing role

If this sounds like the role for you, please click “Apply Now” and a member of the team will get back to you.