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Marketing Analyst

About the role

One of the largest motor retailers in the UK with a turnover exceeding three billion are looking for a Marketing Analyst to join their team.

This role is based in Gateshead with hybrid working available.

Role

Supporting the digital marketing and website development functions by providing analytics and insight to the wider marketing teams, to monitor funnel performance, improve conversion and measure digital marketing campaigns/channels RoI. Provide recommendations to improve website tracking, conversion and customer data insight.

Responsibilities

  • Digital marketing analytics working with stakeholders to aid lead gen and reporting against digital marketing channels

  • Website and marketing funnel insight to optimise marketing performance

  • Build, develop and maintain data models, data automation systems & dashboards

  • Working with colleagues for integration of 3rd party tracking and providing support to our development and digital teams

  • Utilising tools such as Power BI & Data Studio to provide meaningful insights and key performance metrics to senior stakeholders

  • Overall monitoring of marketing campaigns, channels and promotions

  • Looking into the use of complex multi-touch attribution models to be used for reporting purposes

Requirements

  • Google Analytics experience within a digital marketing team

  • Experience with dealing with complex data and using powerful data tools such as Power BI (or similar) to present insight to management teams

  • Thrive in a fast-paced environment with a high level of professional curiosity and personal drive

  • Strong communication and cross-functional skill set with the ability to engage, listen and collaborate with teams across the business.

Rewards

  • 25 days holiday rising with length of service plus bank holidays

  • Access to our online rewards platform giving you cash back and discounts for multiple retailers

  • Preferential Service Rates

  • Colleague Purchase Scheme

  • Share Incentive Scheme

  • Pension

  • Enhanced Maternity

If you’re interested in this role of CRM Manager, click ‘Apply Now’ and a member of our team will be in touch.

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