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Digital Marketing Analyst

About the role

Job title – Digital Marketing Analyst

Role

Are you looking for an opportunity to use your talent to write about some of the biggest motor brands in the world?

Our client is currently looking for a talented Digital Marketing Analyst to join their growing marketing team in Gateshead.

Within this role you will be working as part of our digital and web marketing teams to provide marketing analytics insight and recommendations to improve the online conversion performance of digital marketing campaigns, channels, and promotions.

Duties:

  • Digital marketing analytics insight across multiple retail and e-commerce websites.

  • Using this data from GA proactively to inform the digital marketing team and management of lead generation successes and areas for improvement.

  • Reporting and providing insight into our online performance. This will involve working with stakeholders around the business to aid lead gen & reporting against digital marketing channels.

  • Support the management of Google Tag Manager, tracking and implementation of tags across our front-end web sites.

  • Build, develop and maintain data models, data automation systems & dashboards.

  • Working with colleagues for integration of 3rd party tracking, and providing support to our development and digital teams.

  • Utilising tools such as Power BI & Data Studio to provide meaningful insights and key performance metrics to senior stakeholders.

  • Overall monitoring of marketing campaigns, channels, and promotions.

  • Developing the use of complex multi-touch attribution models to be used for reporting purposes.

Requirements:

  • You have experience of providing Google Analytics insights to improve Digital Marketing effectiveness.

  • You are highly adept at working with complex marketing data to summarise & present to Marketing management with clear actionable insight.

  • You are confident in developing reports and dashboards with visualisation tools such as Power BI and Data Studio.

  • You are pro-active and keen to learn new skills in a successful, fast-paced, growing business.

Rewards

  • Salary – up to £40,000

  • Hybrid working

  • 25 days holiday rising with length of service plus bank holidays

  • Access to our online rewards platform giving you cash back and discounts for multiple retailers

  • Preferential Service Rates

  • Colleague Purchase Scheme

  • Share Incentive Scheme

  • Pension

  • Enhanced Maternity

If you are interested in this exciting new role, please click ‘Apply Now’ and a member of the team will get back to you.

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