About the role
An ambitious and highly successful private training provider with a team of over 600 are looking for a Digital Marketing Manager to join their growing team.
This role is based in Spennymoor with hybrid working available.
In this role you will be a part of our internal marketing agency, working closely with the wider marketing team to ensure we are following best practice and fully utilising the possibilities of digital marketing within our marketing strategies to achieve digital excellence. This will include working with a CRM system to segment our audience and owning our website CMS system. The role will also see you utilising email marketing, social media and SEO, online advertising, PPC, and all elements of digital marketing.
Owning the company website CMS, ensuring it is continually optimised
Take the lead on search engine marketing using Search Console, Analytics, and AdWords for SEO and PPC
Work with the team to establish and deliver the social media strategy
Champion the use of the CRM system, working collaboratively across departments to encourage buy-in and foster a CRM-first approach to lead generation
Training digital marketing executives on SEO/CRO/PPC/Social Media
CRO improvements to website and landing pages
Automation of marketing activities
Regular reporting of activity and performance
Monitoring competitor activity
Demonstrable experience in Google Analytics, Google Search Console and other Google tools
Demonstrable experience implementing marketing automations such as email workflows
Demonstrable experience tracking multichannel marketing campaigns and websites
Demonstrable experience reporting across multiple marketing channels
Knowledge/awareness of CRM systems such as Zoho CRM
Demonstrable experience with website CMS systems
Demonstrable experience launching and migrating websites
Understanding of tracking and remarketing through retargeting and audience analysis
Great copywriting ability
Good time management abilities and able to work on multiple projects at one time
26 days annual leave + bank Holidays
Cycle to work scheme
Free fruit, tea, and coffee
Electric car charging points
If you’re interested in this role, click ‘Apply Now’ and a member of our team will be in touch.