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CRM Manager

About the role

One of the largest motor retailers in the UK with a turnover exceeding 3 billion are looking for a CRM Manager to join their team.

This role is based in Gateshead with hybrid working available.

Role

As part of the CRM team, you will be expected to stay on top of the latest developments in relevant technology and data and be an ambassador for the capabilities of CRM around the business.

Activity will be directed at both new customers, lapsed customers, and existing customers who we want to keep engaged so they come back for service, accessories, and their next car.

Responsibilities

  • Attract new and never bought / lapsed customers for sales

  • Attract new & lapsed customers for service

  • Engage and retain our existing sales customers

  • Engage and retain customers for service:

  • Leverage technology and customer data to provide actionable insight and performance improvements

Requirements

  • Previous experience in CRM – use of relevant systems, creation and operation of CRM activities

  • Confident in using corporate software and online marketing tools

  • Confidence working with, analysing, and drawing conclusions from, data

  • Interest in the world of cars and drivers

  • Knows how to brief agencies / studios to get good, effective creative work

Rewards

  • 25 days holiday rising with length of service plus bank holidays

  • Access to our online rewards platform giving you cash back and discounts for multiple retailers

  • Preferential Service Rates

  • Colleague Purchase Scheme

  • Share Incentive Scheme

  • Pension

  • Enhanced Maternity

If you’re interested in this role, click ‘Apply Now’ and a member of our team will be in touch.

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