About the role

Are you looking for a Senior Content Marketing Executive opportunity?

Our client is the UK’s largest provider of workforce solutions in primary care and dental. They combine expert knowledge with an innovative approach to create software solutions designed to support professionals across their sectors.

As they continue to grow rapidly, this is an exciting opportunity for a Senior Content Marketer to join their Marketing team.

This is a full-time role based in Newcastle upon Tyne. Hybrid working available.

Job purpose:

Reporting to the Head of Marketing, and working collaboratively with the Marketing, Sales, Product and Studio Teams, you will play an integral role in planning and creating engaging B2B and B2C content to support marketing campaigns and creative strategies. You’ll possess the desire to become an expert of our customers and will create content that engages our existing audiences and attracts new healthcare professionals and providers.

You will be responsible for:

• Supporting the team in producing creative and engaging content to increase customer engagement and attract new business. This will include website product pages, blog posts, newsletters, advert copy, product brochures, and video scripts.

• Proofreading any content to ensure consistency and quality control

• Developing and owning the content strategy across the channels most effective for distribution to the target audience (e.g. blog posts, email, sponsored third-party content)

The skills and experience which they are looking for are:

Essential

• 2+ years of experience in an exclusively copywriting or content marketing role

• Has excellent writing, editing & proofreading skills in both long, short and creative copy

• Understands content marketing channel best practices, including SEO, social media, and email

• Passionate about the health-tech industry or NHS

• Takes a highly creative approach, is able to think outside the box and is willing to test different approaches to find the right one

• The ability to multi-task and manage several briefs/projects at a time

• Proactive and a self-starter

Desirable

• Experience writing for healthcare organisations, and knowledge of the NHS and its structure

• An eye for design and the ability to use creative tools such as Canva to produce supporting graphics for your content

• Experience in a product marketing role

Benefits

• Income Protection

• Life Assurance

• Enhanced pension

• Health Cash plan

• 28 days annual leave + bank holidays

• Sick pay scheme

If you’re interested in this role, click ‘Apply Now’ and a member of our team will be in touch.