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Head of Marketing Insight & Analytics

About the role

​

Gateshead

£50,000 - £60,000

Hybrid Working

An exciting opportunity has came up with a leading automotive dealership group, they are looking for a Head of Marketing Insights & Analytics to join them and oversee the Marketing Insight & Analytics team.

Role

As the Head of Marketing Insight & Analytics you will play a critical role of leading the marketing insight & analytics strategy, development and delivery to drive data-led optimisation of marketing performance.

Key Responsibilities:

  • Provide leadership and development for a team.

  • Lead high impact improvement projects using analytical and technical experience.

  • Provide analytics expertise to our digital marketing team.

  • Lead, design & develop actionable insight on marketing campaigns, channels and promotions.

  • Lead and design attribution models to be used for performance insight and CRO.

  • Lead Digital marketing analytics development and governance.

  • Strategic review and development of MarTech analytics to deliver our marketing objectives.

  • Ownership and development of Google Tag Manager and the tracking tags & pixels within the container which sit across our front-end web sites.

  • Ownership and development of web call tracking processes and insight.

  • Design & lead development of data models, data automation systems & dashboards.

  • Lead analytical insight development to improve marketing Sales, Aftersales and Ecommerce performance – cost effectiveness and volume of qualified leads.

Requirements:

  • You will have extensive Marketing Analytics experience at an analyst and managerial level for an online retailer or ecommerce business.

  • You are highly adept at designing and developing complex marketing data models to present to senior management with clear actionable insight.

  • You have the passion and personal drive to lead effectively and drive improvements in a fast-moving ambitious business.

  • You will be an excellent communicator at all levels of the business with the ability to influence and drive change.

If you are interested in the Head of Marketing Insight & Analytics role, please click ‘Apply Now’ and a member of our team will be in touch.

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