About the role
Gateshead
£50,000 - £60,000
Hybrid Working
An exciting opportunity has came up with a leading automotive dealership group, they are looking for a Head of Marketing Insights & Analytics to join them and oversee the Marketing Insight & Analytics team.
Role
As the Head of Marketing Insight & Analytics you will play a critical role of leading the marketing insight & analytics strategy, development and delivery to drive data-led optimisation of marketing performance.
Key Responsibilities:
Provide leadership and development for a team.
Lead high impact improvement projects using analytical and technical experience.
Provide analytics expertise to our digital marketing team.
Lead, design & develop actionable insight on marketing campaigns, channels and promotions.
Lead and design attribution models to be used for performance insight and CRO.
Lead Digital marketing analytics development and governance.
Strategic review and development of MarTech analytics to deliver our marketing objectives.
Ownership and development of Google Tag Manager and the tracking tags & pixels within the container which sit across our front-end web sites.
Ownership and development of web call tracking processes and insight.
Design & lead development of data models, data automation systems & dashboards.
Lead analytical insight development to improve marketing Sales, Aftersales and Ecommerce performance – cost effectiveness and volume of qualified leads.
Requirements:
You will have extensive Marketing Analytics experience at an analyst and managerial level for an online retailer or ecommerce business.
You are highly adept at designing and developing complex marketing data models to present to senior management with clear actionable insight.
You have the passion and personal drive to lead effectively and drive improvements in a fast-moving ambitious business.
You will be an excellent communicator at all levels of the business with the ability to influence and drive change.
If you are interested in the Head of Marketing Insight & Analytics role, please click ‘Apply Now’ and a member of our team will be in touch.