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Content Executive

About the role

Are you looking for an opportunity to use your talent to write about some of the biggest motor brands in the world?

Our client is currently looking for a talented Content Executive to join their growing marketing team in Gateshead.

You will report into the Head of Digital Content and write to support web content output, working across a variety of materials using a content and events calendar.

Duties

  • Creating web copy to entice and engage customers to use our products and services

  • Creating content which performs to our SEO guidelines

  • Uploading and editing work using a CMS

  • Developing a diverse range of content assets using customer personas to attract, convert and retain customers

  • Generate compelling, imaginative, and original content ideas

  • Create content which can be syndicated and shared

  • Ensure all content is aligned to the brand look, feel and tone ensuring consistent experience

  • Use and play a role in developing customer personas and align them to customer journeys

  • Ensure all content is edited, proof-read and fact checked before being published

  • Use of analytical tools to monitor content performance and improve future work

  • Liaise with key stakeholders across the wider teams including PR/Social, Data and Development

  • Continuously reviewing competition (direct/indirect) to generate new ideas to draw audience's attention

Requirements

  • A degree or equivalent in English, Creative Writing, Marketing, or similar relevant subject

  • 2+ years' copywriting experience. Web copy, sales copy, direct response or similar

  • The ability to think creatively to overcome problems using language

  • A passion and interest in automotive

  • Experience using project management tools such as Asana would be advantageous

  • Ability to produce long and short copy

  • A good knowledge of SEO best practice

  • Experience updating and maintaining web pages and blogs

  • Experience of using HTML would be useful but not essential

Rewards

  • Salary – £26,000

  • 25 days holiday rising with length of service plus bank holidays

  • Access to our online rewards platform giving you cash back and discounts for multiple retailers

  • Preferential Service Rates

  • Colleague Purchase Scheme

  • Share Incentive Scheme

  • Pension

  • Enhanced Maternity

If you are interested in this Content Executive , please click ‘Apply Now’ and a member of our team will get back to you.

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