About the role

An exciting opportunity has come up with a leading law firm. They are looking for a Copywriter to join their marketing department.

Role

As the Copywriter, you will work with the departments, to identify and author content about the firm, its services and its sectors, which will stand out and resonate with target markets, raising awareness and building trust in the firm’s expertise. The appointment of the role will make a significant impact on the quantity, quality and reach of the firm's messaging.

Responsibilities

• Proactively identify opportunities for generating content

• Collaborate on producing a brief with fee earner or marketing / BD colleague to encapsulate the key messages to be contained in any content

• Consider the best primary and secondary forms of communication

• Author content appropriate for the channel on which it will be shared

• Repurpose that content to ensure we maximise the impact and reach of each piece of content

• Work with others in the team to ensure the effective distribution of the content across channels

• Build relationships with key media outlets to ensure a positive response when sharing press release stories.

• Work alongside our strategic PR consultant to ensure adherence to the firm's PR strategy and approach

• Work with colleagues to develop and keep up to date standard sector "brochures" which best describe and promote our skills base and experience.

• Work with others on the generation of bespoke versions of the same from time to time

• Work with colleagues to produce expert content / insights under the core pillar topics, currently net zero, modern workplace (people) and good business.

• With others, ensure effective distribution of this content across channels.

• You will be required to operate across, and work with colleagues in each of our offices, in Leeds, Manchester and Newcastle.

Requirements

• Excellent communication skills, verbal and in writing and interpersonal skills

• Awareness of best practice in terms of channels and messaging

• Ability to work with and influence people at all levels

• Considerable organisational skills, able to balance a wide range of priorities

• Strong problem solving and creative skills

• Can develop positive and consultative relationships (internally and externally) quickly, and gain the respect of others for their contributions

• Highly IT proficient – including Microsoft Office, and social media channels

• Writing and production of PR and marcomms materials

• Experience of balancing multiple projects at once

If you are interested in the Copywriter role, click ‘apply now’ and a member of the team will be in touch.