Location: North East
Salary: £60,000 - £70,000 + bonus
Job Type: Permanent
Job ID: 169556
Are you a Product Marketing Manager looking for a new opportunity?
A growing Content Management Platform is looking for a Product Marketing Manager to play a pivotal role in developing and supporting their market strategies and tactics to grow the brand position. As they are the only headless experience management platform for brands and retailers, this position requires an experienced individual to drive their product marketing forward.
Based in Middlesbrough and London with full remote working available.
You will operate across these four core pillars:
Intelligence - understanding the market, the buyers and the competitors through qualitative and quantitative research to create impactful messaging, validate market needs and inform demand generation and sales strategies.
Positioning - developing buyer personas, crafting and testing positioning, audience, product and feature messaging.
Launch - in partnership with product management, you will develop strategies to clearly articulate why customers should choose the product. This includes defining metrics of success, launch processes and supporting collateral.
Enablement - engaging storytelling through the creation of elevator pitches and sales decks that resonate. The development of these sales assets and materials help support internal and customer facing teams to understand who to target, why and how to win by clearly and concisely packaging everything up for sellers, CSMs and buyers.
In short, you will draw on your in-depth technical, competitor and product knowledge to create and deliver clear and compelling product collateral and content, in collaboration with a wide array of internal teams.
You will be comfortable operating across the entire customer journey to support key marketing, sales and company wide objectives.
Skills, knowledge and expertise:
Relevant marketing, business or technical university degree
Experience and knowledge of the eCommerce and retail industries
Experience in enterprise B2B SaaS, cloud services or enterprise software product marketing experience
Proven copywriting, communication and presentation skills
Company benefits include flexible working arrangements, a discretionary bonus scheme, company pension scheme, employee share options, enhanced maternity & paternity policies, extra holidays (once you've been there for a while), the option to purchase additional holidays, charity / volunteer days, life assurance, ride to work scheme and the option for study leave.
If you’re interested in this role, send across your CV and a member of our team will be in touch!