Location: North East
Salary: £31,000 - £35,000 pro-rata
Job Type: Permanent
Job ID: 169254
Are you looking for a short-term opportunity with an immediate start?
We’re looking for a CRM Campaigns Manager to cover a 9-month fixed term contract maternity leave.
Monday to Friday schedule based in Newcastle or York (working from home 2-3 days a week will be considered).
The CRM Campaigns Manager will support the wider CRM strategy within the marketing team by taking responsibility for the day-to-day management and delivery of multi-channel customer lifecycle and tactical campaigns.
This is a great opportunity to dive into campaign delivery.
Supporting the CRM Programmes Manager in planning, creative development and delivery of a variety of targeted campaigns including service messaging
Collaborating with the wider marketing team to identify, prepare and deliver appropriate and engaging content and marketing messages tailored to customer segments
Using customer data to deliver personalised campaigns to the right people at the right time
Implementation of AB testing and production of post-campaign analysis to continuously improve performance of CRM campaign activity
Establishing a strong relationship with agencies to deliver campaigns to a high standard while optimising resources to deliver business priorities
Writing internal campaign briefs to keep internal teams informed about the CRM programmes and campaigns
Ensuring campaigns adhere to best practice regarding links, content, deliverability, device optimisation and are GDPR and ASA compliant
Liaising with internal teams to deliver all components required to launch campaigns such as promotions, website content and catering offers
We’re looking for someone who puts the customer first and is highly motivated to make things happen. You should be a self-starter and able to strike the balance between creativity and analysis. You will be someone who strives to continually improve the customer journey experience and performance of campaign activity. Collaboration is key so you’ll also need to have excellent interpersonal skills and be a strong team player.
Skills and Experience
Solid experience developing and delivering high performing multi-channel marketing campaigns
Excellent communication and copywriting skills
Marketing or communications related qualification: diploma, degree or equivalent experience
Demonstration of organisational skills and strong attention to detail
Ability to multi-task and prioritise effectively
Experience working with marketing teams and agencies is desirable
Strong Microsoft Office skills – Teams, Outlook, Excel, PowerPoint and Word
If you’d like to discuss this role in more detail, send across your CV and a member of our team will be in touch.