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Social Media and Campaign Manager

Location: Durham

Salary: £30,000 - £37,000

Job Type: Permanent

Job ID: 169234

Do you have experience building effective digital campaigns?

We’re working with one of Europe’s largest employers’ associations who represent independent retail stores across the UK and Ireland.


They are looking for a Social Media and Campaign Manager to join the team in Durham.


You will have full responsibility for the social media and digital marketing campaigns, including creating email campaigns, managing the YouTube channel and working with the Head of Digital Marketing to develop the marketing strategy.

If you possess excellent communication and analytical skills and can face challenges head-on with determination, this is a fantastic opportunity to get involved in all areas of the marketing function and have a positive impact.


Job Overview

  • Create email campaigns

  • Organise, manage and produce content for YouTube (uploading content, SEO and promotion)

  • Communicate with target audiences and develop relationships via online engagement and community building

  • Support the head of digital marketing and head of content with outreach

  • Work closely with in-house design to create marketing materials for content outreach

  • Write and proofread marketing copy for email and social campaigns

  • Produce creative content, including videos and blog posts

  • Periodically attend events such as conferences, seminars, receptions and exhibitions

  • Build workflows and automated email campaigns for lead acquisition, lead nurturing, and retention

  • Orchestrate the effective distribution of marketing materials

  • Maintain and update customer databases

  • Conduct market research (for example using customer questionnaires and focus groups)

  • Develop relationships with key stakeholders, both internal and external

  • Develop and implement content strategy (omni-channel campaign distribution, growth and engagement goals)

  • Evaluate and review marketing campaigns and statistics

  • Track marketing performance and ROI and prepare weekly/monthly reports for management

  • Monitor and report on competitor activity

  • Contribute to writing editorial and social content 



Technical Requirements 

  • Technical ability to build, develop and orchestrate email campaigns

  • Experience with Drip, Mailchimp, Campaign Manager and email campaign software would be beneficial

  • Experience in social publishing and social listening tools (such as Hootsuite and Sprout Social)

  • Ability to use Adobe Photoshop and Canva would be also beneficial 

  • Video editing capabilities with iMovie and Adobe Premier would be a positive  

  • Microsoft Office and Teams understanding (Word, Powerpoint and Excel)

  • CSS/HTML skills and understanding of typography would be desirable 


If you’re interested in this role, send across your CV and a member of our team will be in touch!