Salary: £30,000 - £37,000
Job Type: Permanent
Job ID: 169234
Do you have experience building effective digital campaigns?
We’re working with one of Europe’s largest employers’ associations who represent independent retail stores across the UK and Ireland.
They are looking for a Social Media and Campaign Manager to join the team in Durham.
You will have full responsibility for the social media and digital marketing campaigns, including creating email campaigns, managing the YouTube channel and working with the Head of Digital Marketing to develop the marketing strategy.
If you possess excellent communication and analytical skills and can face challenges head-on with determination, this is a fantastic opportunity to get involved in all areas of the marketing function and have a positive impact.
Create email campaigns
Organise, manage and produce content for YouTube (uploading content, SEO and promotion)
Communicate with target audiences and develop relationships via online engagement and community building
Support the head of digital marketing and head of content with outreach
Work closely with in-house design to create marketing materials for content outreach
Write and proofread marketing copy for email and social campaigns
Produce creative content, including videos and blog posts
Periodically attend events such as conferences, seminars, receptions and exhibitions
Build workflows and automated email campaigns for lead acquisition, lead nurturing, and retention
Orchestrate the effective distribution of marketing materials
Maintain and update customer databases
Conduct market research (for example using customer questionnaires and focus groups)
Develop relationships with key stakeholders, both internal and external
Develop and implement content strategy (omni-channel campaign distribution, growth and engagement goals)
Evaluate and review marketing campaigns and statistics
Track marketing performance and ROI and prepare weekly/monthly reports for management
Monitor and report on competitor activity
Contribute to writing editorial and social content
Technical ability to build, develop and orchestrate email campaigns
Experience with Drip, Mailchimp, Campaign Manager and email campaign software would be beneficial
Experience in social publishing and social listening tools (such as Hootsuite and Sprout Social)
Ability to use Adobe Photoshop and Canva would be also beneficial
Video editing capabilities with iMovie and Adobe Premier would be a positive
Microsoft Office and Teams understanding (Word, Powerpoint and Excel)
CSS/HTML skills and understanding of typography would be desirable
If you’re interested in this role, send across your CV and a member of our team will be in touch!