Location: North East
Job Type: Permanent
Job ID: 168659
This role plays an important part within the Marketing Department to deliver the business’s aspirations to further grow its position as market leader in the UK. The role gets a wide exposure to a variety of marketing channels including TV, inserts, affiliates and SEO.
To work with the support of the Marketing Manager to devise and implement the acquisition marketing strategies to deliver business objectives. Evaluate channels, processes and return on investment
Explore and develop performance-based marketing channels both off and online including TV – media and creative, inserts and SEO.
Manage agencies and other suppliers to ensure the budget is used efficiently and effectively
Work with the Product team to support promotions on site across media advertising channels
Develop, manage and implement the advertising and tactical schedules
Develop and implement the SEO campaign including managing the agency and internal team to implement technical site updates, exploit PR opportunities.
This role sits within the advertising team that manages a large proportion of the budget to drive acquisition of new players.
Knowledge and Experience:
Preferably a degree or CIM qualification, with a marketing background
Experience in website marketing or related industry would be advantageous but not essential.
Able to comfortably use excel and analyse data
The ability to manage a number of projects simultaneously, and show good problem-solving ability with attention to detail
An analytical thinker. Reporting, digesting and providing recommendations for enhancement to the communication schedules and channels to market will be an important aspect of this role
Excellent communication skills and the ability to work both within a team environment, and independently
A confident personality with outstanding attention to detail, and the ability to work to deadlines and manage similar budgets