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Digital Marketing Specialist

Location: North East

Salary: £30,000 - £35,000

Job Type: Permanent

Job ID: 168504

The Digital Marketing Specialist will be an integral part of the Marketing Team, a key focus of the role is to manage their product databases, coordinate content for both new product launches and assist the Regional Marketing Managers in fulfilling regional website requirements. You will collaborate on social media, e-mail marketing and SEO projects with the Digital Marketing Manager.

Responsibilities

  • Execute day-to-day digital initiatives that drive engagement throughout the consumer journey and increase brand consideration and specification including, but not limited to, the management of product databases and content implementation for 17 websites, digital customer service inquiries, eMarketing, SEO and social media.

  • Own all website execution and testing for enhanced site functionality and launch support.

  • Develop eMarketing content plans in partnership with the Digital Marketing Manager and the Marketing Communications Manager. This includes content calendar creation, testing, ownership and vendor management of e-mail marketing tool.

Desired Skills & Experience:

 

  • Preferable degree in Marketing, Communications or relevant field.

  • Minimum 3 years of experience in digital marketing with some experience of owning a product database.

  • Previous experience in working in CMS, preferably Sitecore and Drupal

  • Understanding of most major social media platforms, SEO strategies and softwares

  • Experience working with agencies and external vendors/suppliers required.

  • Project management experience and ability to manage multiple projects simultaneously required.

  • Excellent interpersonal and communication skills with the ability to work effectively as a member of marketing team and multiple cross-functional project teams required.

  • Detail-oriented self-starter with the ability to prioritise projects, work within short time frames, deliver projects within budget and meet tight deadlines.