Head of Digital Marketing

Purpose of the role:

This role demands strong strategic vision, excellent communication skills, mentoring of a team and a high level of collaboration with other internal and external business units. This is a highly exciting role as you will play a pivotal part in helping to shape the ecommerce strategy of the Group.

The requirements:

This role requires an individual with the drive and passion to seek opportunities to grow sales and profit, whilst retaining the ability to remain level-headed and pragmatic in a fast moving and dynamic environment.

Responsibilities include:

• Working with Executive leadership, Brand Management, Sales Managers, and the wider Marketing Team to understand company priorities and message focus areas.

• Working with, driving and motivating the Ecommerce team to ensure joint objectives are met.

• Driving B2C growth via new branded websites and expanding our UK offer onto European markets.

• Responsible for driving B2C transactions with full financial responsibility, increasing AOV and continually reviewing to drive best practice methods.

• Analysing and interpreting ecommerce data and developing specific action plans to grow traffic & conversion.

• Developing partner relationships and monitoring digital agency performance, as well as developing key metrics with a view to regularly conducting performance reviews where necessary.

• Negotiating contracts with event third-party service providers, sponsors, and media partners.

• Travel will be required as and when necessary.

Knowledge & Experience

• Proven track record of delivering e-commerce strategy and implementation.

• Leadership & team development.

• Business acumen with the ability to communicate across departments and represent your team at a senior level internally and externally.

• Experience and knowledge of B2B / B2C systems.

• Strong online marketing, content and product experience

• Thorough working knowledge and understanding of web analytics.

• Production and direction of creative briefs.

• Social media marketing and trends.

• Strong vendor management and negotiation skills required.

Personal Attributes

• Positive attitude with high level of motivation, initiative, creative spark and energy

• Strategic thinking and results orientated.

• Collaborative spirit with ability to integrate cross-functionally.

• Strong communication, presentation and teamwork skills.

• Outstanding interpersonal skills.

• Strong strategic thinking skills and application to programs.