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Paid Digital Marketing Executive

Location: North East

Salary: £22,000 - £26,000

Job Type: Permanent

Job ID: 168434

  • Support the Digital Marketing Manager to develop and implement effective PPC activity utilising agreed budgets and delivering agreed targets and closely manage the online agencies.

  • Planning and delivery of PPC and Paid Social spend per channel according to business targets and trends.

  • Monitoring performance of paid digital channels against targets, interrogating insight data to provide direction on performance and recommendations for improvements.

  • Interpret and report on Paid Search, Paid Social and Programmatic Display campaign performance using Google Analytics 360, Power BI and other internal reporting tools and techniques.

  • Monitor performance of, and implement ongoing testing of ad copy across different channels and platforms to optimise clickthrough rate, quality score and traffic.

  • Maintaining accuracy of pricing and promotions across all Paid Search, Paid Social and Display creative and campaigns.

  • Detailed analysis of keyword performance in PPC campaigns to identify cost efficiencies, traffic and conversion opportunities

  • Play a key role in the development of new and existing website content, identifying opportunities for improvement, delivering increased organic visibility.