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SEO Executive

Location: North East

Salary: £30,000

Job Type: Permanent

Job ID: 168390

Role summary

As the SEO Executive, you will report to the Digital Marketing Manager and be accountable for improving the organic search performance of their two brands. You will be required to have experience of SEO and analytics to be successful in this position. Reporting to the Head of E-Commerce, you must have a genuine passion for SEO and digital marketing and keep up to date with wider industry developments. Your key objective will be to help improve the organic search performance of the website and grow online sales.

 

Key responsibilities (but not limited):

  • Perform keyword research in conjunction with the business objectives to help optimise existing content and discover new opportunities

  • Maximise ethical link building opportunities through utilising outreach techniques to help drive the site authority

  • Produce timely and accurate specific reports, highlighting changes in performance with well thought out analysis on optimisation and development

  • Monitor and administer their web analytics dashboard

  • Utilise search engine programs (XML sitemaps, Google & Bing) fur undertaking regular site health checks and diagnostic reporting

  • Conduct technical on page audits to establish and remove any impediments to search performance

Skills and experience

  • At least 3 years’ experience of working in an SEO role

  • Excellent understanding of traffic and conversion measurements

  • Experience of content outreach and link building

  • Proven ability to write optimised web content for SEO performance

  • Solid understanding of site architecture /website taxonomy

  • Strong research, analysis/interpretation of data

  • Day to day user of Google Analytics and SEO tools, such as Search Console, SEO Moz, Searchmetrics, Sistrix etc.

  • IT literate with a higher than average knowledge of Microsoft Word and Excel

  • Strong written and verbal communication skills

  • Ability to communicate effectively with third party suppliers and senior stakeholders