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Digital Marketing Manager

Location: Darlington

Salary: £30,000 - £40,000 + bonus

Job Type: Permanent

Job ID: 168041

Purpose of the role:

 

Working alongside the existing team and reporting to the Head of ECommerce you will be responsible for developing and executing the digital strategy to grow the portfolio of brands.

You will be responsible for planning, directing, and overseeing all traffic driving digital, marketing activities that drive traffic to our B2C websites.

 

Skills and Experience:

 

  • Experience in planning, developing, and executing traffic driving consumer brand campaigns

  • A strong understanding of current online marketing concepts, strategy and best practice

  • Experience in ecommerce, SEO, PPC, affiliate marketing, email marketing and social media with the aim to drive growth and margin

  • Understanding of inventory forecasting processes

  • Use of MS Excel to analyse campaigns relative to the target database

  • Confidence to communicate with a broad range of stakeholders and the ability to work cross functionally across all departments of the business

  • Collaborate closely with the E-Commerce Manager to ensure traffic generated leads to increased conversion and increase average purchase value

  • The ability to work cross-functionally with other departments in the business to deliver results

  • Excellent visual, written and verbal communication skills, with a creative mind