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Head of Marketing Automation and Analytics

Location: NORTH EAST

Salary: £41,526.00 - £44,045.00

Job Type: Permanent

Job ID: 167974

Our client is an education establishment looking for an experienced Marketing Analytics professional to join their team as the Head of Automation and Analytics, you will be leading the data and analytics agenda to deliver key marketing capabilities in support of the business strategy.

 

The role

 

As The Head of Marketing Automation & Analytics you will be responsible for overseeing and implementing all automated marketing campaigns ensuring that Marketing Automation processes and Analytics tools are deployed, embedded and used effectively, maximising the ROI. 

 

Key Responsibilities

  • Working to deliver automation solutions that provide a meaningful and consistent customer flow.

  • Reviewing existing marketing campaigns across the business and automating where appropriate.

  • Creating a standard of high-quality visualisations that enable the marketing department to measure, optimise and report on campaign delivery.

  • Management of the marketing budget allocated to marketing automation and analytics.

  • Line management of marketing staff who deploy, develop and administer marketing automation systems and campaigns.

  • Managing A/B testing on automated marketing campaigns to maximise results and ROI.

  • Ensuring data is imported and segmented correctly.

  • Recognising and actioning impactful implications of rule changes in marketing automation systems (HubSpot, Pardot, Eloqua) such as CRM fields, workflows and lists.

The role would provide opportunities to:

  • Lead projects and manage in the future, analyse how potential and existing customers interact and Maximise the understanding of customer behaviour

  • Gain vital stakeholder engagement by presenting your findings back to senior stakeholders

Key requirement Skills and Experience

  • Experience in creating analytics-based marketing strategies that have had a clear influence on campaign performance

  • Proven experience with marketing automation (HubSpot, Pardot, Eloqua),

  • Extensive experience with data visualisation and analytics tools for campaign optimisation (Google Analytics, Google Data Studio, Power BI)

  • Automated Campaign management / reporting and/or web analytics

  • Prior experience of lead management setup and campaign management in automated systems.

  • An understanding of student recruitment and admissions and the stages of the cycle of student choice and decision making

  • Qualified to degree level or equivalent

  • Google Analytics certified

  • Google Data Studio, MCSA: BI Reporting and HubSpot Certifications are Desirable

About you:

  • Ability to build consensus through strategic vision and outstanding verbal, written, and interpersonal communication skills

  • Metrics-obsessed and committed to understanding data and analytics to improve decision making, strategy and performance

  • Strong collaborative management style, with an execution- and result-oriented focus

  • Works continually towards achieving success through understanding and meeting or exceeding expectations