Location: Newton Aycliffe
Job Type: Permanent
Job ID: 167675
Purpose of the role:
As an Inbound Marketing Lead, you will join our dedicated Marketing Team working collaboratively and passionately to support the achievement of our business goals and objectives. You will be a data-driven marketing professional and will join the team as a subject specialist, leading on all things ‘Inbound Marketing’, driving generation of organic site traffic, traffic conversion to new business leads and nurturing those leads, collaboratively with our Business Consultants, to generate new custom.
Grow website traffic and convert through calls-to-action, landing pages, and lead generation content.
Nurture leads using marketing automation software and lead scoring to generate marketing qualified leads.
Establish closed-loop analytics with sales to understand how marketing activity turns into sales qualified leads and ultimately customers, and continually refine our processes to improve ratios.
Co-ordinate and track SEO and PPC campaigns to drive high quality traffic which converts, develop content and campaigns based on keyword research.
Analysing the performance of inbound Marketing and HubSpot to inform both the overriding strategy, analysis and continuous optimization.
Complete weekly and monthly performance reports using programs such as Google Analytics
Inspect website performance, uncovering issues reported and recommend changes to website architecture, content, linking and other factors to improve organic performance for target keywords.
Conduct and analyse website crawls and make tactical recommendations as required