Salary: £25,000 - £28,000
Job Type: Permanent
Job ID: 167520
Purpose of the role:
This role is to cover maternity leave for 12 months starting 1st October however there is a possibility of a permanent position for the right candidate.
The Marketing Coordinator will be joining the expanding team in a fast paced and dynamic environment. You must be self-motivated and self-driven, with strong project management skills. You must be a creative thinker, and able to take the initiative to drive marketing campaigns to the next level. It will be desirable, although not compulsory, to have an understanding and an interest in the current PC gaming market – e.g. understanding of eSports, popular games and technology trends.
The role involves a mix of online to offline marketing activities. A large focus is on digital marketing, whereby you would be responsible for all online marketing channels. You must be able to keep up with rapidly changing trends within the gaming market, and create marketing campaigns to meet these trends. You will work closely with our vendor brands to implement new products and promotion launches, including collaborative market campaigns across the Cyberpower website, media advertising and social media. It is important to maintain close relationships with gaming and technology media channels, to arrange banners, site skins, review systems and content articles each month.
This role also includes the management and attendance of some gaming events within the UK. This will involve booking exhibition space, organising all aspects of the funding, stand design / build (through a third party builder), on-stand and digital marketing activities for pre / during / post event.
Search Engine Optimisation (SEO); Understanding of basic SEO strategies to implement across the Cyberpower website – concentrating on target search terms
Search Engine Marketing (SEM)/ Paid Search Advertising: Experience using Google AdWords, Analytics, Google shopping feeds etc.
Social Media Management: Twitter, Facebook, Instagram, Discord, website forum, Trustpilot
E-marketing – Content creation and implementation of our email marketing campaigns
Event Management: organising attendance at gaming exhibitions and large UK events
Budgets and forecasting: Forecasting yearly and monthly marketing expenditure
Sponsorship / Influencers: Negotiating gaming influencer and eSports sponsorship contracts
Media and advertisement: Organising, negotiating and managing contracts for media and advertising agencies
Identifying and delivering promotions on time and on budget
Working with the artwork team to create artwork for print and digital collateral
Report all marketing activity and outcomes to Management team weekly/monthly.
Ad-hoc administration – working with finance to settle marketing related invoices
Other ad-hoc duties when necessary
2 + years marketing experience
Must be extremely self-driven and self-motivated
Strong project management
Personable and confident in maintaining and developing relationships
Confident in negotiating contracts and marketing proposals
PC gaming / tech knowledge and / or experience