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CRM Manager

Location: NORTH EAST

Salary: £35,000

Job Type: Permanent

Job ID: 167418

Purpose of the role:


The CRM Manager will relish working in a fast paced environment and inspire the team to deliver results on a consistent basis. You will also be a key stakeholder in the retention strategy for all managed sites.


The Role

● Train, develop and line management of CRM Executives

● Establish and maintain a QA process to ensure delivered campaigns and on-site presentation of

promotions from the team are of the highest quality

● Overall responsibility for all execution of CRM across all channels and on-site presentation of all

promotional activity

● Coaching and mentoring of CRM Executives

● Key stakeholder in the CRM strategy for all players

● Monitor KPIs from segment groups and react accordingly; ensuring a positive ROI on campaigns

● Identify gaps and develop new processes and procedures to ensure CRM best practice.

● Instill a culture of test, learn optimise through continuous A/B testing

● Provide detailed segmented reporting on campaigns; both on a regular and ad-hoc basis

● Key stakeholder in driving innovation with new bonus and retention mechanisms

● Monday to Friday 9 am to 5.30 pm with an early finish on a Friday at 4.30 pm

● Competitive salary depending on skills and experience


The Person

● Experience within a similar role

● Strong leadership skills

● Excellent organisational skills

● Superb attention to detail

● Experience using Business Intelligence software