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PPC Executive

Location: Newcastle

Salary: £24,000-£27,000

Job Type: Permanent

Job ID: 167330

Data driven and analytical individual needed to join rapidly growing team.

 

Overview:

 

This is an ideal role for a recent mathematical or analytical graduate who wants to work in digital marketing. Working with the head of acquisition and our chosen PPC agency you will learn and help analyse the ROI from our six figure PPC spend and drive multimillion online revenue growth.

 

You will be keen to learn and be given training and development in using Adwords/Bing account and constantly look for new ways to utilise tools & features. You will ideally have the ability to showcase complex data in an easy to understand format for senior stakeholders. Full training will be provided for the right candidate in the use of Google Ads, Google Analytics & Bing Paid Search.

 

Overview of the job:

  • Take ownership and optimise our existing PPC strategy

  • Report on ROI from PPC Spend using a variety of tools

 

 

Day-to-day (not limited to):

  • Management:

  • Report and manage Agency created PPC Campaigns

  • Maintain and manage ongoing relationships with the company’s current PPC Agency

 

  • Content Creation:

  • Ensure ads are created in line with brand guidelines

  • Responsible for ensuring youtube, display ads and other content is delivered in accordance with Marketing guidelines

  • Strategy:

  • Identify new opportunities and emerging trends within paid search

  • Measure and report on performance of the PPC channel to head of acquisition

  • Develop and deliver your recommended action to optimise channel

 

  • Research:

  • Analyse potential Advertising platforms and provide feedback to Head of Acquisition

  • Analyse data from internal reporting systems and provide feedback to Head of Acquisition

 

  • Reporting & Analytics

  • Continuously conducting A/B testing providing results and conclusions to wider ecommerce team

  • Drive traffic that generates ROI