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Market Insight Coordinator

Location: NORTH EAST

Salary: £32,000

Job Type: Permanent

Job ID: 167207

Main Purpose of the role:

Deliver insight in line with the research plan with a focus on providing detailed understanding of customer and market challenges and testing product and marketing propositions.


Key Responsibilities

  • Carry out detailed research to improve the understanding of customers’ and non-customers’ needs and challenges using approaches like focus groups, roundtables, interviews, customer visits and the insight community platform.

  • Build and manage an insight community of end users and manufacturers including: keeping member profiles up to date, building rapport, maintaining engagement and completing the feedback loop.

  • Coordinate use of the insight community (working with marketing, product management, UX and other teams) to test product propositions and marketing communications.

  • Support the UX team in identifying and carrying out user testing

  • Carry out testing of product propositions and marketing communications using tools available through the insight community (such as online discussions, polls) and face-to-face, or by telephone.

  • Support content marketing by writing reports, articles and providing insight to marketing colleagues.

  • Use research to inform marketing campaigns and messages.

  • Champion the customer and their needs.

  • Identify and profile the different persona types amongst our key audience including buyers vs users.


Technical/Job Skills, Qualifications and Experience

  • Degree and, ideally, research qualification

  • Experience in a market research role

  • Ability to recommend appropriate research approaches to achieve a desired result

  • Experience of and skilled at facilitating discussions, carrying out interviews, designing questionnaires, particularly for detailed, qualitative research and testing

  • Experience of managing an insight panel or community

  • Strengths in building rapport and meaningful long-term relationships for engaging customers in research

  • Good business and commercial understanding.

  • Ability to link research to business goals.