Location: NORTH EAST
Job Type: Permanent
Job ID: 167207
Main Purpose of the role:
Deliver insight in line with the research plan with a focus on providing detailed understanding of customer and market challenges and testing product and marketing propositions.
Carry out detailed research to improve the understanding of customers’ and non-customers’ needs and challenges using approaches like focus groups, roundtables, interviews, customer visits and the insight community platform.
Build and manage an insight community of end users and manufacturers including: keeping member profiles up to date, building rapport, maintaining engagement and completing the feedback loop.
Coordinate use of the insight community (working with marketing, product management, UX and other teams) to test product propositions and marketing communications.
Support the UX team in identifying and carrying out user testing
Carry out testing of product propositions and marketing communications using tools available through the insight community (such as online discussions, polls) and face-to-face, or by telephone.
Support content marketing by writing reports, articles and providing insight to marketing colleagues.
Use research to inform marketing campaigns and messages.
Champion the customer and their needs.
Identify and profile the different persona types amongst our key audience including buyers vs users.
Technical/Job Skills, Qualifications and Experience
Degree and, ideally, research qualification
Experience in a market research role
Ability to recommend appropriate research approaches to achieve a desired result
Experience of and skilled at facilitating discussions, carrying out interviews, designing questionnaires, particularly for detailed, qualitative research and testing
Experience of managing an insight panel or community
Strengths in building rapport and meaningful long-term relationships for engaging customers in research
Good business and commercial understanding.
Ability to link research to business goals.