Salary: £35,000 - £38,000
Job Type: Permanent
Job ID: 167061
Define, test and optimize online user experience and customer journeys in order to increase conversion rates.
Work with central team on the planning and execution of MVT testing across multiple platforms.
Analyse website performance, user behaviour and marketing campaigns.
Support development of strategy and planning for content, cro and personalization to inspire and convert potential customers through conversion marketing initiatives.
Lead on roll out of Marketing Automation project working in collaboration with Customer Engagement Manager to ensure end to end data driven personalisation.
Lead on delivery and development of App
Liase with sales and b2b organisation
Support Head of Conversion Marketing on centrally led projects
Work in collaboration with wider marketing team to lead on cross functional projects.
Responsible for collaborating on workload of conversion specialists
Remain up to date with the latest tools and best practices in online conversion industry and present these on a regular basis
Profile: Skills, experience, education (use bullets)
Skilled digital marketing professional with minimum of 3 years’ experience in web/cms management, onsite seo, cro activity and understanding of personalization.
Experience of multiple language digital marketing activity across websites
Strong leadership and people management skills
Excellent communication skills
Marketing, Digital or Business degree or professional marketing qualification desirable
Key Performance Indicators
Overall passenger business performance
Marketing and overall conversion rate
Feedback from relevant managers