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Marketing Coordinator

Location: NORTH EAST

Salary: £25,000 - £30,000

Job Type: Permanent

Job ID: 166634

Purpose of the role:

The role will report to the Group Marketing Manager and work closely with the global marketing teams to develop and lead marketing plans for the IoT Solutions business unit.

 

  • Develop and lead marketing initiatives, campaigns, communications and product launches in alignment with commercial objectives.

  • Specific activities may include, but are not limited to, development of marketing tools and platforms, literature, advertising, PR, event planning, webinars, social media, development of presentations and online content management.

  • Develop and lead the digital marketing programme including the introduction of an inbound strategy.

  • Support sales colleagues relevant marketing assets and materials are available to maintain brand consistency.

  • Liaise with external agencies in relation to marketing initiatives and campaigns.

  • Contribute to the development of communication strategy and plans across all elements of the marketing mix.

  • Maintain the correct segmentation on Salesforce CRM and manage the database when appropriate.

  • Liaise with other parts of the business at business unit and Group level as required, to ensure effective delivery of marketing activities.

  • Create creative marketing content using InDesign.

  • Manage a marketing budget.

  • Line manage the digital marketing coordinator.

 

Person specification

  • Degree educated - Marketing, Business or Communications discipline preferred.

  • Vocational experience in marketing (ideally B2B or/and product or technology marketing).

  • Sound all round digital marketing experience.

  • Desire to take on a varied role and contribute in a fast-paced marketing environment.

  • Excellent interpersonal skills with the ability to build and maintain effective working relationships both internally and externally.

  • The ability to develop but also champion new ideas.