Location: NORTH EAST
Salary: £25,000 - £30,000
Job Type: Permanent
Job ID: 166634
Purpose of the role:
The role will report to the Group Marketing Manager and work closely with the global marketing teams to develop and lead marketing plans for the IoT Solutions business unit.
Develop and lead marketing initiatives, campaigns, communications and product launches in alignment with commercial objectives.
Specific activities may include, but are not limited to, development of marketing tools and platforms, literature, advertising, PR, event planning, webinars, social media, development of presentations and online content management.
Develop and lead the digital marketing programme including the introduction of an inbound strategy.
Support sales colleagues relevant marketing assets and materials are available to maintain brand consistency.
Liaise with external agencies in relation to marketing initiatives and campaigns.
Contribute to the development of communication strategy and plans across all elements of the marketing mix.
Maintain the correct segmentation on Salesforce CRM and manage the database when appropriate.
Liaise with other parts of the business at business unit and Group level as required, to ensure effective delivery of marketing activities.
Create creative marketing content using InDesign.
Manage a marketing budget.
Line manage the digital marketing coordinator.
Degree educated - Marketing, Business or Communications discipline preferred.
Vocational experience in marketing (ideally B2B or/and product or technology marketing).
Sound all round digital marketing experience.
Desire to take on a varied role and contribute in a fast-paced marketing environment.
Excellent interpersonal skills with the ability to build and maintain effective working relationships both internally and externally.
The ability to develop but also champion new ideas.