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Executive Director of Business Development

Location: Newcastle

Salary: Six figure salary

Job Type:

Job ID: 166596


Home Group are a social enterprise and charity with a turnover of over £350 million, and are one of the UK’s largest providers of high quality housing and support services.

We support over 120,000 people across England, Scotland and Wales, who live in nearly 55,000 of our quality and affordable homes.



The Executive Director of Business Development sits centrally and plays a key role in setting the future direction of the Business through the following teams:



This role leads the Strategy Team which plays a key role in horizon scanning and understanding our external environment. It works with the Executive and Home Group Board to shape strategy and individual initiatives that help us deliver for our customers.



Home Group are unique in the Sector, investing in Product Management skills. The team work with business areas to develop new products which enable us to be commercially successful and lead within our chosen markets.


Marketing and Communications

Telling our story externally to customers, commissioners and stakeholders is critical activity, and one the team do with energy and professionalism. Increasingly digital, content led and recently re-branded. Our comms are the external face of Home Group.


Public Affairs

Our Public Affairs work hard with stakeholders from local councils, MPs and policy makers at Number 10 to shape policy and influence thinking. Home Group are influential within the sector and well positioned to set the agenda.


Programme Management Office (PMO)

The PMO delivers our biggest projects and reports to board level. The projects range from big IT deliverables to business projects like our recent rebrand and new product delivery. The PMO team is lead by our Programme Management Director.



An Experienced Marketing or Commercial Director for a large private sector organisation, experience of the Housing or Social Care Sector is not required.

  • Leadership experience at senior and board level.

  • Driven, independent, intelligent and analytical, with an entrepreneurial streak.

  • Exceptional interpersonal skills and collaborative style.

  • Experience in a fast paced, customer services driven environment.

  • Able to innovate and develop leading edge products, services and tenders.

  • Digital and Omni-Channel marketing experience.

  • Empathy with our core aims and values


Key Objectives

  • The design and ongoing review of the Home Group strategy ensuring this is translated into the customer experience journey across the organisation and all markets.

  • The design and development for all group wide products, services and sales from design, development and rollout.

  • The design of a comprehensive Brand, marketing communications and effective channel management to ensure service delivery is met.

  • Create customer experience approaches based on customer insight and future requirements.

  • Support and lead acquisition of customers and partners to win business.

  • Develop the approach and rollout for effective customer relationship management that enables the strategy and business objectives.


Diversity ‘We have a big role to play in tackling prejudice and discrimination. We want you to be yourself at Home Group and we value everything that makes you unique. We recognise and celebrate your differences and together we make Home Group a special and great place to live and to work.’


Six figure salary, car allowance, pension (relocation package if applicable)


The role is being handled on a retained basis by James Carss, NRG Executive; please apply via CV in the first instance to jamescarss@nrgplc.com


Microsite: https://homegroup.nrgplc.com/