Salary: £28,000 - £34,000
Job Type: Permanent
Job ID: 166520
To manage a wide range of research, using both qualitative and quantitative techniques to identify market opportunities and improve student experience. This role includes designing and managing research conducted in-house as well, as working with external agencies to deliver actionable insight to the organisation.
The Insight & Proposition function sits within the Marketing department. The overall purpose of the team is to support and shape the delivery of the corporate strategy through the production and dissemination of market intelligence and insight.
The successful candidate will possess excellent analytical skills, as well as proven experience in analysing and interpreting a range of different research sources.
Knowledge and proven experience of research methodologies and analytical techniques in a commercial environment are essential, as well as the ability to communicate clearly and explain complex analyses to a range of stakeholders. There is an opportunity for the right candidate to shape the direction of the role to best fit their skills and expertise
Specific Duties and Responsibilities:
Support the objectives through market research, insight and analysis utilising a variety of methodologies.
Plan, design, and execute primary research projects and present actionable findings and recommendations to key stakeholders.
Identify and utilise appropriate research and statistical tools, and analyse data from a wide range of information sources, to inform strategic decisions.
Develop and execute strategic market analysis; monitor industry and competitive trends
Establish credibility for the team and develop positive relationships with internal and external stakeholders at all levels.
Provide expert advice and guidance to colleagues in Marketing, Faculties and the wider organisation in support of their market research and intelligence requirements.
Undertake detailed analysis of internal and external data (both quantitative and qualitative) to evaluate performance, market trends and positioning and provide recommendations.
Proactively stay up to date on new market research and analysis techniques to optimise the level of insight being utilised within the organisation.
Brief and manage external agencies to deliver meaningful, actionable insight.
Develop plans for effective communication and dissemination of insight.
To apply, please send your CV to email@example.com or call on 0191 260 4448.