Location: NORTH EAST
Job Type: Permanent
Job ID: 165909
Responsible for delivering campaigns to generate new appointments and acquire new customers for our Advice / Third Party products.
Develop and implement an effective marketing strategy:
Lead the development and execution of the Advice / Third Party elements of the Marketing strategy to support business targets.
Design, project manage and execute campaigns to acquire and retain new customers.
Utilise insight / data to segment and size the opportunity for Advice / Third Parties to improve marketing strategy and effectiveness
Build sales, design programmes and manage the funnel of new customers through key channels e.g. branch, web and telephony.
Develop relevant and effective content that will be used to across channels e.g. web, social media to generate new appointments and nurture leads.
Ensure budgets are monitored and used effectively, maximising value and return on investment.
Ownership of customer communications:
Development of the customer communications elements of the Advice / Third Party proposition
To ensure that all Advice / Third Party marketing materials and promotions are kept up to date and compliant and that records are kept of compliance sign-offs.
Act as the lead contact within Marketing Communications for Openwork / Third Party relationships
Be an active member of the Marketing Communications team:
Preparation of reports and management information to demonstrate marketing performance and support key decision making processes.
Attend and constructively contribute to team meetings, demonstrating an openness and willingness to challenge where appropriate.
Ability to work collaboratively with wider team members to achieve desirable customer, team and overall business outcomes.
Build and promote effective working relationships with key teams and stakeholders both within and outside of the Group.
Proactively seek to continually develop personal skills and capabilities to deliver requirements of role
Experience of working in a financial services marketing role.
Experience of managing and delivering marketing campaigns across a range of media (DM, POS, email, press) with a specific focus on new customer acquisition
Digital Marketing Experience
Social media and content marketing experience
Experience of integrated marketing communications programmes