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PPC Manager

Location: NORTH EAST

Salary: £30,000

Job Type: Permanent

Job ID: 165620

Roles and Responsibilities:

● Define multi brand and multi channel paid search strategy

● Day-to-day responsibility for large scale PPC budget

● Optimise all PPC activity, including bid management, copywriting and competitor

benchmarking

● Conduct A/B split testing across PPC campaign copy and landing pages

● Manage relationships with key paid search stakeholders including Google and Bing

● Say ahead of industry trends through regular competitor analysis and feedback

● Prepare accurate monthly board reports using internal data and Google Analytics to

assess performance against the core KPIs per channel

● Analyse campaign results to provide insightful recommendations and optimisations to

improve campaign efficiency, including allocation of budget, targeting, timelines etc

 

Essential Skills & Experience:

● Excellent attention to detail

● Enthusiastic, self-motivated team worker

● Proven experience of managing PPC marketing in similar role

● Knowledge of Google Adwords and Analytics essential

● Experience of managing or mentoring junior employees

● Industry experience seen as a benefit but by no means essential