Location: NORTH EAST
Salary: £18,000 - £22,000
Job ID: 164927
Conversion Marketing Specialist
Support the production and delivery of all onsite, app, game and personalisation content for the ongoing improvement of performance across the site
Support SEO development across language and location
Liaise with all web, seo, app and game development agencies
Support where needed the development of strategy and planning for content, seo, cro and personalization to inspire and convert potential customers through conversion marketing initiatives.
Ensure delivery of campaigns and projects on time and accurately
Ensure conversion activity is intergrated across marketing functions
Support colleagues in Digital functions to ensure effective digital content, conversion and SEO tooling and technology.
Lead on selected projects as and when needed
Skills, experience, education
Skilled digital marketing professional with minimum of 2 years’ experience in web/cms management, onsite seo, cro activity and understanding of personalization.
Knowledge and understanding of travel and digital marketing industries
Strong leadership and people management skills
Excellent communication skills
Marketing, Digital or Business degree or professional marketing qualification desirable
Key Performance Indicators
Overall business performance
Marketing and overall conversion rate
Feedback from relevant managers