‘Get into Marketing’ CIM Event

Discover why there’s so much more to a career in marketing than just sales and advertising at an event hosted by the University of Sunderland.

As part of its ‘New Year, New You’ campaign, the CIM (Chartered Institute of Marketing), in partnership with the University, is launching the ‘Get Into Marketing’ event on January 31, at the Reg Vardy Centre, Sir Tom Cowie Campus, St Peter’s, Sunderland, from 4pm.

The event is free and open to anyone considering a career in marketing – members and non-members of CIM, university students, and those embarking on their career pathway, or looking to change into this exciting field of work. Discover the different routes to achieving CIM qualifications while at university or after graduation and learn from CIM qualified graduates what having a professional qualification did for their careers, and hear from a specialist marketing recruiter as to what they are looking for, and the roles they look to fill.

The sessions include information on CIM qualifications from Veronica Swindale, CIM Tutor at NESMA, careers advice from Sarah Minto, Senior Marketing Recruitment Consultant at NRG and Carly Machin, Marketing Manager at Stockton-on-Tees Borough Council, who is a Chartered Marketer and an alumnus of the University and will be speaking about her career to date.

Graeme Price, Senior Lecturer in Marketing and Strategy, said: “The University has a long established relationship with the CIM and we look forward to continuing this with the first jointly hosted event.

“We have held previous ‘Get into Marketing’ events for our University students but this is the first time the event has been opened to CIM member and hope the audience will be inspired by our invited speakers and discover how to get a start in marketing and turn it into a successful career.”

Diane Earles, Network Manager for CIM, added: “Whether you are a would-be marketer, a graduate starting out or an experienced marketer looking for that next promotion then this event is for you.”

“This is the second event of its kind we have held in the North East.  The first was hosted by Northumbria University last year and was a great success, so we hope this will also be well attended and of benefit to those planning a career in this competitive but ultimately very rewarding industry.”

For more information about the event or CIM click here or call +44 (0)1628 427340 during office hours.

Programme of events:

4pm – Registration and coffee

4.15pm – Welcome by Yvonne Dixon Todd, Principal lecturer at Sunderland Business School

4.20pm – CIM qualifications: Veronica Swindale, CIM tutor, NESMA

4.40pm – Careers in marketing: Sarah Minto, Senior Marketing Recruitment Consultant, NRG

5pm – Life of a marketer: Lessons learnt by Carly Machin, Marketing Manager, Stockton-on-Tees Borough Council, MCIM Chartered Marketer and alumni of Sunderland University

5.20pm – Personal branding using LinkedIn: Dr Janet Ward, Reader, Sunderland Business School

5.40pm – Studying at the University of Sunderland

6pm – How CIM can help: Diane Earles, MCIM Chartered Marketer and Network Manager, CIM

6.15pm – My marketing career: Panel Q&A and discussion

Registration and networking is from 4pm, the session starts at 4.15pm and finishes at 6.45pm.


Sarah Minto, Senior Marketing Recruitment Consultant, NRG - 0191 260 4448
Sarah Minto, Senior Marketing Recruitment Consultant, NRG – 0191 260 4448