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Digital Marketing Specialist

About the role

The world’s leading ferry operator with a revenue of €1.9bn are looking for a Digital Marketing Specialist to join their team.

The role is based in Newcastle with hybrid working available.

Role

Looking at methods to improve their overall passenger business performance, you’ll need to report, analyse & optimise performance marketing channels. There will be lots of collaboration with marketing functions to ensure performance marketing activity is integrated & aligned. Research and identification of new developments and trends within the Digital Marketing industry for continual expansion and improvement, individually and for the brand is an essential element of the role.

Responsibilities

  • Support and drive direct digital distribution activity across languages and locations through performance marketing channels (PPC, SEO, affiliates, digital media).
  • Specialise on defined digital marketing channels to optimise performance across the full digital marketing mix when required (including PPC, SEO, affiliate, display, email, website, app & social).
  • Support the Head of Performance Marketing & Performance Marketing Managers to execute initiatives & activities across the performance marketing mix.
  • Develop campaigns and implement effective initiatives to acquire & retain customers through digital performance channels as part of agile teams.

Requirements

  • 2+ years’ experience in Digital Marketing channels (ideally in PPC, SEO, affiliates and digital media).
  • Understanding & awareness of digital marketing tools and reporting suites (Google Analytics, Google Marketing Platform, Facebook Business Manager etc)
  • Preferably some experience in an ecommerce environment.

Rewards

  • Life assurance cover
  • Contributory company pension scheme
  • Holiday Purchase Scheme
  • Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
  • Full employee assistance programme including:
  • Proactive financial, emotional, mental and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family
  • Huge range of retail discounts from high street and online retailers
  • Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more
  • Access to Thrive, our award-winning Wellbeing platform
  • Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing
  • If you’re interested in this role, click ‘Apply Now’ and a member of our team will be in touch.

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