CRM Executive Darlington
- Salary: £25,000 to £35,000
- Job ID: 165861
- Category: SALES & MARKETING
Location: Travel will be required across all sites (Wilton, Sedgefield, Darlington & Newton Aycliffe)
12 month fixed term contract ( Maternity cover)
To support in providing and maintaining a fit for purpose Customer relationship management (CRM) system, this system will provide insight into current and future customer trends thus helping drive future business and business strategy.
To gather and analyse relevant data to influence marketing decisions and drive growth.
To maintain a fit for purpose CRM system by liaising with functional teams to develop an understanding of their individual and business needs, determining where development is required
To provide support to a team of CRM ‘superusers’, guiding them with more advanced functions
To act as an advocate for the CRM system across the business to aid awareness of the system and drive its increased usage
Where appropriate, to provide training and ongoing support on CRM database to members of the Commercial function and widerteams, providing a platform that underpins activity in Business Development, Bid Proposals, Performance Impact and Marketing alike
To ensure integrity of data pertaining to clients, suppliers and contacts to provide reliable and up to date lists for Marketing campaigns, proactive Business Development and Performance Impact measurement
To handle data in a manner that complies with relevant legislation
To manage the administration of the CRM database, including segmentation of data, duplicate records and pipeline data, liaising with other functions to ensure accuracy
To analyse data sources, turning this information into meaningful and insightful observations and recommendations for a range of stakeholders
To use analytics and interpret user data to drive, inform and shape successful marketing campaigns and content
To support the Strategic Marketing, Performance Impact, Bid Proposals and Sales teams in reporting and analysing their CRM data where appropriate
To aid in the development of the CRM, dashboards and reports as required
To assist in developing relevant stakeholder maps and insights into influencing and buyer decision making
To track and interpret key performance indicators from the commercial team to aid business decision making.