Sales and Yield Manager

Our client is an established organisation within the Aviation Sector. Due to growth and expansion they are looking to recruit a Sales and Yield Manager

Responsibilities will include:


  • Manage Car Parking commercial functions including yield management, sales and marketing, financial processes, call centre / website operations, and distribution channels.

  • Achieve income and cost budgets. Increase YOY income and income per passenger by increasing ATV and market penetration, and maximize returns from all routes to market.

  • Utilise the company’s business analytics systems to generate strategic reports across the business. Work with key business stakeholders and the IT team to enhance the systems.

  • Monitor, analyse and report commercial performance (daily, weekly, monthly & annually.

  • Provide hands on yield management combining automated and manual pricing techniques across all products and revenue streams, to maximise income whilst achieving incremental revenue gains.

  • Consider constrained / unconstrained product capacities, length of stay, non-refundable / refundable products, booking lead time, seasonal pricing & product upselling. Prioritise sale of high revenue products & maintain overall balance and growth of the product range.

  • Provide multiple segmented products to meet varying customer needs, Increase peak & off-peak car parking sales, utilising spare capacity off peak and maximising sales on peak.

  • Implement effective marketing campaigns to provide market presence. Increase revenue generated from advertising. Specify enhancements to car parking websites and booking systems, delivering seamless transaction flow and rich functionality to drive revenues.

  • Liaise with the Operations team to deliver exceptional car park products with high standard of customer service, whilst maximizing profitability and use of capacity.

  • Retain existing customers by providing a memorable customer experience and acquire new customers and market share.

  • Implement strategic initiatives to stimulate financial growth and support the objectives of the Car Parking Business Strategy.

  • Ensure the team applies meticulous financial reconciliation across all revenue streams.


You will have a strong commercial management background, Yield management and BI analytics background ad also degree qualified.


Salary: £40,000 - £45,000 plus fantastic benefits including:


Bonus dependant on performance

Private healthcare

Excellent pension contributions

Free on site parking

Discounted in house gym membership £5 a month