Digital Marketing Executive

NRG are working with Raytec in Ashington who are a global leader in providing CCTV lighting systems to create a safer global environment. Due to rapid growth in new markets, they require a Digital Marketing Executive to join their team. You will report directly into the Marketing Manager and will be responsible for managing the digital marketing campaigns to support the business growth plans in line with the agreed budget.


This is a fantastic opportunity for someone who has experience in digital marketing where you have been exposed to various marketing strategies including SEO, PPC and email marketing campaigns. Whilst working in a smaller marketing team, you will have the opportunity to have the autonomy to manage your own workload and looking at how to improve the current marketing strategy.


Duties and responisibilities:


  • Develop and manage digital marketing campaigns

  • Manage and develop the process for generating sales leads and engaging the customer base using resources such as Act-on and Sugar CRM.

  • Build the Raytec brand through SEO, social media and web-based design

  • Track and analyse website traffic flow and provide regular internal reports

  • Manage and maintain the Raytec websites

  • Manage Pay Per Click Campaigns

  • Ensure Raytec have the best possible website experience at all times

  • Design and maintain the monthly e-newsletters

  • Write copy for e-marketing campaigns

  • Update and optimise all images for online use

  • Create content for the marketing department including videos, blogs, white papers, webinars – including media/press (PR) plan and content – online and print.

  • Arrange webinars and webcasts

  • Edit and post content to online sites

  • Fix and errors or bugs in online content

  • Identify new trends in digital marketing, evaluate new technologies and ensure Raytec is at the forefront of industry developments

  • Support the marketing department with traditional media or event management when required

  • Integrate our digital marketing platforms and third party platforms for the best overall results

  • Design website banners and web visuals



Skills and experience:

  • Proven experience in a digital marketing role

  • Knowledge and experience of managing PPC campaigns with exposure to AdWords and Analytics when accessing data insights

  • Experience with SEO and improving website content

  • Experience managing digital marketing campaigns

  • Excellent communication skills

  • Must be independent and confident

  • Good presentation skills


If this of interest to you and would like to apply for the position please contact Sarah Woodhall on or call on 0191 260 4454 for more information.