Brand Manager
NORTH EAST

Brand Manager:

 

To ensure the timely delivery of marketing activity to achieve short and long-term sales, profit and brand KPI targets.

 

Responsibilities

 

  • Demonstrable delivery in Brand Management / Marketing roles

  • Good level of commercial acumen and P&L understanding

  • Experience of working with insight and developing insight driven activity across the marketing mix.

  • Experience & understanding of how to deliver brand growth across the marketing mix (pricing, product, innovation, distribution and communication).

  • Experience in proactively mining and utilising multiple data & insight sources to diagnose and recommend clear business actions.

  • Experience in working on consumer communications and advertising development

  • Experience of working with cross agency teams in the development and execution of multi-channel marketing campaigns and brand activity.

  • Presentation skills - ability to present in a compelling way to a broad set of stakeholders

  • Experience of managing projects with multiple stakeholders

  • Budget management experience

 

Needs to have

 

  • Demonstrable delivery in Brand Management / Marketing roles

  • Good level of commercial acumen and P&L understanding

  • Experience of working with insight and developing insight driven activity across the marketing mix.

  • Experience & understanding of how to deliver brand growth across the marketing mix (pricing, product, innovation, distribution and communication).

  • Experience in proactively mining and utilising multiple data & insight sources to diagnose and recommend clear business actions.

  • Experience in working on consumer communications and advertising development

  • Experience of working with cross agency teams in the development and execution of multi-channel marketing campaigns and brand activity.

  • Presentation skills - ability to present in a compelling way to a broad set of stakeholders

  • Good project management skills and experience of managing projects with multiple stakeholders

  • Budget management experience

 

Person Specification

 

  • Action Focussed; able to get things done at pace to a high quality

  • Passionate and positive. Wanting to progress with a ‘can do’ approach to work and problem solving.

  • Able to proactively search, identify and offer up ideas and solutions

  • Adaptable; able to switch onto different initiatives quickly when the need arises

  • Organised – ability to prioritise effectively, manage multiple project and stakeholders; set and achieve goals, review and learn for future delivery.

  • Influencer – ability to lead, inspire confidence, and influence cross-functional teams and stakeholders.

 

 

 

 

 

 

 

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