Regional Marketing Executive
NORTH EAST

Job Title: Regional Marketing Executive

 

Key Responsibilities & Accountabilities

 

1

 

Marketing support to a selection of regional parks to ensure that local marketing campaigns and activity plans are implemented to drive sales growth

2

 

Actively drive caravan sales and lodge growth for your respective parks through a full mix of marketing and PR/sales promotion activity

3

Assist the Sales Managers and their wider team to effectively implement local marketing strategies and campaigns to drive appointment and sales targets

4

Support and deliver key projects using the full marketing mix including point of sale, direct mail, merchandising, events and email campaign planning

5

Co-ordinate newsletters and event marketing material for the local holiday parks you are responsible for ensuring customers and owners are aware of events and promotions that are targeted to their specific needs

6

Report on marketing spend versus sale for your relevant parks to demonstrate ROI

7

Day to day budget management for marketing communication for your chosen parks

8

Purchase order management for marketing spend

9

Compile and distribute performance reporting

10

 

Implement compelling and correct product descriptions and information for your designated parks and regions on the companies’ websites

11

 

Support the Marketing Manager on projects that may arise

12

 

Attend and co-ordinate events and promotional activities to drive local sales

13

 

Brief and co-ordinate media agencies and creative agencies

 

Person Specification

Essential

Desirable

 

Structured approach to work and have the ability to plan effectively within timescales

 

Experience of lead to sale orientated marketing role

 

Analytical skills

 

 

 

Good communication skills – written & verbal

 

 

 

Marketing agency management

 

 

Professional approach to work and relationships that meet the companies’ core values

 

 

Proactively establish and maintain effective working team relationships with all support departments

 

 

Excellent organisational skills

 

 

 

Relevant marketing qualification

 

 

Experience in an equivalent marketing role