Brand Executive
NORTH EAST

Specific Responsibilities:

Brand Campaign Management

  • Lead the planning and launch of the Brand Campaign across all channels including TV, OOH, social media and digital advertising for the agreed target audience.

  • Managing the creative agency to deliver the campaign creative and messaging on time and within budget.

  • Manage the media agency to build and manage media schedules that will deliver against agreed objectives and budget.

  • Work with the Brand Team to deliver regular reports against campaign objectives and present them to key stakeholders (if required).

  • Manage the brand budget.

 

Brand Integration and Roll Out

  • Embed the brand with key stakeholders to ensure consistent development and delivery of brand identity and brand campaign across all markets and audience groups.

  • Equip relevant staff to deliver the brand in their own area, including:

    • Communicating the brand strategy and guidelines (including logo usage, colours palette, tone of voice, fonts, visual style and templates) so as to guide, market and promote the University in a consistent and effective manner.

    • Developing toolkits for all departments across the University that will enable them to successfully implement our new brand.

    • Implementing and managing communication channels for the University that allow access to the brand team for ongoing brand direction and advice ensuring effective brand roll out.

    • Implementing brand sign off process for marketing communications across the University.

  • Work with Marketing Managers to develop a brand roll out plan to integrate brand into their marketing activity in line with key dates in their recruitment cycle.

 

Brand Governance

  • Manage the brand across all areas of the University ensuring all communications adhere to the brand guidelines and are brand building.

  • Work with the Insights and Propositions team to commission research when and if required to measure the impact of the brand campaign and brand roll out across all markets.

  • Work together with HR to measure the impact of the new brand internally.

  • Regularly review work produced by all areas of the University to ensure brand consistency providing advice and direction when required.

  • Manage supplier frameworks including creative agencies, photographers and copywriters to ensure the delivery of brand building communications across marketing activity.

  • Hold regular brand sessions with agencies to ensure all work produced across marketing and the wider University effectively communicates our brand and what we want to stand for and adheres to brand guidelines.