Conversion Marketing Specialist
NORTH EAST

Conversion Marketing Specialist

Role description:

  • Support the production and delivery of all onsite, app, game and personalisation content for the ongoing improvement of performance across the site

  • Support SEO development across language and location

  • Liaise with all web, seo, app and game development agencies

  • Support where needed the development of strategy and planning for content, seo, cro and personalization to inspire and convert potential customers through conversion marketing initiatives.

  • Ensure delivery of campaigns and projects on time and accurately

  • Ensure conversion activity is intergrated across marketing functions

  • Support colleagues in Digital functions to ensure effective digital content, conversion and SEO tooling and technology.

  • Lead on selected projects as and when needed

Skills, experience, education

  • Skilled digital marketing professional with minimum of 2 years’ experience in web/cms management, onsite seo, cro activity and understanding of personalization.

  • Knowledge and understanding of travel and digital marketing industries

  • Strong leadership and people management skills

  • Excellent communication skills

  • Marketing, Digital or Business degree or professional marketing qualification desirable

Key Performance Indicators

  • Overall business performance

  • Marketing and overall conversion rate

  • Feedback from relevant managers