Display Media Manager
NORTH EAST

DISPLAY MEDIA MANAGER

The role is working for a multi-national, fun & innovative team, driving creativity & performance through sophisticated programmatic audience display media activities

Role description:

  • Responsible for driving direct traffic & conversion activity through data driven digital display media

  • Responsible for implementing dynamic booking flow retargeting media activity across multiple locations

  • Responsible for management and optimisation of dynamic content feed for use across the full digital display media mix

  • Responsible for digital display media annual strategic plans, including test & learn opportunities

  • Responsible for identifying new industry developments & opportunities to grow digital display media channels

  • Implementing, managing & optimizing digital display media reporting to create analysis of activity performance, including competitor insights

  • Management of tracking all digital display media activities in line with all Acquisiton channels to allow influence conversion reporting

  • Ensure campaigns and projects across marketing are fully supported

  • Work with Performance Media Manager to ensure joined up audience targeting & messaging

  • Work with Social Media Manager to execute conversion data driven activities with social media placements

  • Work across marketing functions to ensure acquisition activity is integrated with other functions

 

Profile: Skills, experience, education

  • Skilled marketing professional with 3+ years’ experience in digital display media and/or data driven audience targeting

  • Excellent communication skills, both written and verbal

  • Have clear attention to detail

  • Analytical outlook and ability

  • Understanding of data driven reporting systems & tools, including Google Analytics & Doubleclick

  • Marketing, Digital or Business degree or professional qualification desirable

 

Key Performance Indicators:

  • Overall business performance

  • performance of digital display media

  • New user levels across the website

  • Digital display media influence on conversion

  • Data driven prospecting