Digital Marketing Executive
NORTH EAST

Digital Marketing Executive 

 

  • Manage the digital marketing platforms to support business growth plans within agreed budget.

  • Use digital marketing to grow the brand and reputation globally.

 

DUTIES & RESPONSIBILITIES: Outline the main daily tasks and responsibilities of the position.

  • Develop and manage digital marketing campaigns

  • Manage and develop the process for generating sales leads and engaging the customer base using resources such as Act-on and Sugar CRM.

  • Build the brand through SEO, social media and web-based design

  • Track and analyse website traffic flow and provide regular internal reports

  • Manage Pay Per Click Campaigns

  • Design and maintain the monthly e-newsletters

  • Write copy for e-marketing campaigns

  • Update and optimise all images for online use

  • Create content for the marketing department including videos, blogs, white papers, webinars – including media/press (PR) plan and content – online and print.

  • Arrange webinars and webcasts

  • Edit and post content to online sites

  • Fix and errors or bugs in online content

  • Support the marketing department with traditional media or event management when required

  • Integrate our digital marketing platforms and third party platforms for the best overall results

  • Design website banners and web visuals

 

 

 

REPORTING TO:

Marketing Manager

 

WORKING HOURS:

5 days per week, Full Time, Permanent

 

 

REMUNERATION & REWARD:

Attractive salary, pension & bonus.

Significant career opportunities for the right individual.

Additionally, a range of additional company-wide benefits including employee social club and healthcare

 

 

PERSON SPECIFICATION:

 

Essential:

 

  • Excellent communicator – spoken and written word

  • Excellent writing and editing skills

  • Good interpersonal skills

  • Outstanding organisational skills

  • Good presentation skills

  • Strong commercial awareness

  • Good project management skills

  • Confident and independent

  • Highly computer literate

  • Strong attention to quality, detail and consistency

  • Creativity in design, branding & effective use of marketing communications

 

Desirable:

 

  • Educated to degree level in marketing

  • 2 years of experience in a marketing role