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Marketing Analyst

Location: Newcastle

Salary: £40,000

Job Type: Permanent

Job ID: 169572

Are you an experienced Marketing Analyst looking to play a leading role in a successful company?

 

We’re looking for a Marketing Analyst to join one of the largest automotive retailers in the UK with a network of 155 sales outlets across the UK.

 

This role is office-based in Gateshead with hybrid working available.

 

Within this role you will be supporting the digital marketing and website development functions whilst providing analytics support and insight to the wider marketing teams.

You will monitor the funnel performance and measure ROI from numerous digital marketing campaigns, channels, and promotions.

You will also provide recommendations to improve website tracking, conversions and customer data insight.

Key responsibilities:

  • Digital marketing analytics and reporting

  • Management of multiple Google Analytics accounts and profiles

  • Ownership of Google Tag Manager and the tracking tags & pixels

  • Reporting and providing insight into online performance

  • Build, develop and maintain data models, data automation systems & dashboard

  • Utilising tools such as Power BI & Data Studio to provide meaningful insights

  • Working with web developers to ensure that tracking code is optimised

  • Overall monitoring of marketing campaigns, channels and promotions

For this role we are looking for you to have a proven digital marketing background. We want you to be an expert in Google Analytics and be a superuser of Google Marketing Suite including Tag Manager.

You will also be skilled in advanced Excel functions and have experience with using powerful data tools such as Power BI (or similar). You will have some experience with JavaScript (from a tagging and tracking perspective).

If you're also into coding, all the better. We are looking for you to have great communications skills and be confident presenting information to the senior management team.

In return, if you are successful, you can look forward to on-going training opportunities, career progression and a range of benefits you would expect from an employer of choice, including a competitive salary, 23 days holidays plus bank holidays, share incentive plan and a pension scheme.

Benefits

  • Reward Scheme

  • Preferential Service Rates

  • Colleague Purchase Scheme

  • Share Incentive Scheme

  • Pension

  • Enhanced Maternity

 

If you’re interested in this role, please send across your application and a member of our team will be in touch.