Salary: £50,000 - £55,000
Job Type: Permanent
Job ID: 169300
We’re looking for a skilled Head of Customer Insight to join a travel company in North Shields.
You will be responsible for driving insights across the business, understanding the customer lifecycle through marketing analytics and research.
This is an excellent opportunity to manage a team and take ownership of the insight strategy.
Be responsible for driving actionable insights across the passenger organisation and passenger marketing in particular
Be responsible for all passenger marketing analytics and research
Be responsible for all marketing budget allocation, planning and processes
Develop an insight strategy and implement plans to drive innovation, evaluation and optimisation across the passenger organisation
Develop overarching view of customer lifecycle and analyse marketing team performance against customer needs and expectations
Support the Marketing Director with key templates for marketing plans and roadmaps of all key activity
Develop and manage all marketing budget allocations and processes
Manage and motivate a customer insight team across locations
Work across passenger and marketing functions to ensure insights are effectively integrated and implemented across functions
Work with colleagues in digital functions to ensure effective analytics, research, project tooling and technology
Skilled marketing professional with 5+ years’ experience in driving insights and project management
Deep knowledge and understanding of the insights industry including digital audiences, segmentation, research methodology and analytics
Strong leadership and people management skills
Profound knowledge of insight and project tools and techniques
Strong knowledge of research techniques and tools and key performance indicators such as satisfaction measures and NPS
An understanding of the travel industry is a bonus
Experience with agile marketing
Excellent communication skills & stakeholder management
Marketing, Analytics, Project or Business degree or professional marketing qualification desirable
If you’re interested in this role, send across your CV and a member of our team will be in touch.