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Head of Customer Insight

Location: Newcastle

Salary: £50,000 - £55,000

Job Type: Permanent

Job ID: 169300

We’re looking for a skilled Head of Customer Insight to join a travel company in North Shields.

You will be responsible for driving insights across the business, understanding the customer lifecycle through marketing analytics and research.

This is an excellent opportunity to manage a team and take ownership of the insight strategy.

The role:

  • Be responsible for driving actionable insights across the passenger organisation and passenger marketing in particular

  • Be responsible for all passenger marketing analytics and research

  • Be responsible for all marketing budget allocation, planning and processes

  • Develop an insight strategy and implement plans to drive innovation, evaluation and optimisation across the passenger organisation

  • Develop overarching view of customer lifecycle and analyse marketing team performance against customer needs and expectations

  • Support the Marketing Director with key templates for marketing plans and roadmaps of all key activity

  • Develop and manage all marketing budget allocations and processes

  • Manage and motivate a customer insight team across locations

  • Work across passenger and marketing functions to ensure insights are effectively integrated and implemented across functions

  • Work with colleagues in digital functions to ensure effective analytics, research, project tooling and technology

About you:

  • Skilled marketing professional with 5+ years’ experience in driving insights and project management

  • Deep knowledge and understanding of the insights industry including digital audiences, segmentation, research methodology and analytics

  • Strong leadership and people management skills

  • Profound knowledge of insight and project tools and techniques

  • Strong knowledge of research techniques and tools and key performance indicators such as satisfaction measures and NPS

  • An understanding of the travel industry is a bonus

  • Experience with agile marketing

  • Excellent communication skills & stakeholder management

  • Marketing, Analytics, Project or Business degree or professional marketing qualification desirable

If you’re interested in this role, send across your CV and a member of our team will be in touch.