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CRM Campaign Manager

Location: North East

Salary: £31,000 - £35,000 pro-rata

Job Type: Permanent

Job ID: 169254

Are you looking for a short-term opportunity with an immediate start?

We’re looking for a CRM Campaigns Manager to cover a 9-month fixed term contract maternity leave.

Monday to Friday schedule based in Newcastle or York (working from home 2-3 days a week will be considered).

The CRM Campaigns Manager will support the wider CRM strategy within the marketing team by taking responsibility for the day-to-day management and delivery of multi-channel customer lifecycle and tactical campaigns.

This is a great opportunity to dive into campaign delivery.

Key Responsibilities

  • Supporting the CRM Programmes Manager in planning, creative development and delivery of a variety of targeted campaigns including service messaging

  • Collaborating with the wider marketing team to identify, prepare and deliver appropriate and engaging content and marketing messages tailored to customer segments

  • Using customer data to deliver personalised campaigns to the right people at the right time

  • Implementation of AB testing and production of post-campaign analysis to continuously improve performance of CRM campaign activity

  • Establishing a strong relationship with agencies to deliver campaigns to a high standard while optimising resources to deliver business priorities

  • Writing internal campaign briefs to keep internal teams informed about the CRM programmes and campaigns

  • Ensuring campaigns adhere to best practice regarding links, content, deliverability, device optimisation and are GDPR and ASA compliant

  • Liaising with internal teams to deliver all components required to launch campaigns such as promotions, website content and catering offers

 

About You

We’re looking for someone who puts the customer first and is highly motivated to make things happen. You should be a self-starter and able to strike the balance between creativity and analysis. You will be someone who strives to continually improve the customer journey experience and performance of campaign activity. Collaboration is key so you’ll also need to have excellent interpersonal skills and be a strong team player.

 

Skills and Experience

  • Solid experience developing and delivering high performing multi-channel marketing campaigns

  • Excellent communication and copywriting skills

  • Marketing or communications related qualification: diploma, degree or equivalent experience

  • Demonstration of organisational skills and strong attention to detail

  • Ability to multi-task and prioritise effectively

  • Experience working with marketing teams and agencies is desirable

  • Strong Microsoft Office skills – Teams, Outlook, Excel, PowerPoint and Word

 

 

If you’d like to discuss this role in more detail, send across your CV and a member of our team will be in touch.