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Email Marketing Executive

Location: North East

Salary: £23,000 - £26,000

Job Type: Permanent

Job ID: 168811

Purpose of the role

 

To work as part of the team to run successful campaigns that meet the needs of the business. To plan, design, build, dispatch and report on email campaigns whilst continuously driving and improving performance. To understand and identify opportunities within the customer journey where email can be utilised to support and meet objectives.

 

Key Responsibilities

  • Develop, with the Marketing Campaign Manager, an email strategy and implement effective plans to drive growth through the full lead to ownership lifecycle from nurturing our leads to engaging our ownership community.

  • Plan, manage and deliver email marketing campaigns and communications, on time, on brand and within budget which meet business objectives. Applicants must have a creative flair and will be designing, building and dispatching emails using our third party platforms / systems.

  • Manage the tasks and workload of the Email Marketing Assistant. Ability to delegate tasks, review work completed and give constructive feedback for development, ensuring all deadlines are met.

  • Work with the Marketing teams to ensure integration of CRM campaigns across all channels. Also work alongside the Online Marketing team to ensure the emails integrate with our website.

  • Experience working with email platforms to build mailing lists, build email creative and dispatch campaigns. Experience with Salesforce Marketing Cloud or Exact Target preferable.

  • Be able to produce inspiring and engaging copy suitable for digital communications.

  • Manage the development and evolution of our marketing and transactional emails to ensure they comply with brand guidelines and support our leads through the purchase journey.

  • Knowledgeable and highly proficient in Adobe design software packages (mainly Photoshop)

  • Record and analyse email marketing statistics, provide regular campaign performance reports, keeping documentation up to date for the senior management team.

  • Have a genuine interest in digital/email marketing and keep up-to-date with the latest news in the industry.