Social Media Manager

Purpose of the role:

Responsible in supporting the management of all our business social media accounts posting inspiring content across various social media channels. This includes content creation, copywriting and developing guidance materials.

Responsibilities

• Manage the business posting schedule for the brand social media accounts.

• Develop engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages

• Assist with the planning of social media strategies and campaigns to help drive traffic and engagement to the website.

• Coordinate social media messaging with all the relevant departments, and quarterly or seasonal company goals with a focus on driving sales in key periods.

• Liaising with and sourcing social influencers.

• Work closely with the Digital Marketing team to plan, and contribute delivery of businesses blogs into social media plans.

• Regularly review social analytics and performance reporting to understand and implement improvements in social marketing activity/campaign activity and engagement.

Person Specification

• Minimum of 1 -2 years’ experience of working as a Social Media Executive or proven experience in a similarly digital marketing role, with a key understanding of working towards social targets.

• Comfortable dealing with different types of media and thinking creatively about how we might be able to use them differently on each channel.

• A finger on the pulse of what’s happening in social media – you’ll know which platforms are about to blow up and tell us where we should be before we know it ourselves.

• A good understanding of reviewing analytics and understanding social data

• Excellent communication skills and the ability to juggle a range of different teams with different requests for social marketing support.