Paid Digital Marketing Executive

Support the Digital Marketing Manager to develop and implement effective PPC activity utilising agreed budgets and delivering agreed targets and closely manage the online agencies.

Planning and delivery of PPC and Paid Social spend per channel according to business targets and trends.

Monitoring performance of paid digital channels against targets, interrogating insight data to provide direction on performance and recommendations for improvements.

Interpret and report on Paid Search, Paid Social and Programmatic Display campaign performance using Google Analytics 360, Power BI and other internal reporting tools and techniques.

Monitor performance of, and implement ongoing testing of ad copy across different channels and platforms to optimise clickthrough rate, quality score and traffic.

Maintaining accuracy of pricing and promotions across all Paid Search, Paid Social and Display creative and campaigns.

Detailed analysis of keyword performance in PPC campaigns to identify cost efficiencies, traffic and conversion opportunities

Play a key role in the development of new and existing website content, identifying opportunities for improvement, delivering increased organic visibility.