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Digital Marketing Executive

Location: NORTH EAST

Salary: £20,000 - £22,000

Job Type: Permanent

Job ID: 168010

Purpose of the role:

 

In this role, you’ll be responsible for assisting with the development and implementation of our digital marketing campaigns using keyword research, competitor research, onsite optimisation, PPC campaign management and backlink analysis. From auditing and analysis, to technical implementation and reporting, you’ll cover the full spectrum of search marketing. Knowledge of the digital industry and the latest trends is essential. If there’s a Google algorithm change, or a new GoogleAds feature, you’ll be the first to know. You’ll need to have knowledge of search engines and the relevant SEO tools.

 

Responsibilities

 

Carrying out keyword research to identify suitable keyword targeting based on clients’ business goals.

 

Performing in-depth technical audits using relevant SEO tools from Moz to SEMrush to identify issues.

 

Creating tailored, in-depth, actionable SEO, PPC and content strategies to help clients achieve their goals and stay ahead of the competition.

 

Implementing on-site optimisation by creating meta data, optimising content, developing website architecture and internal linking.

 

Creating and managing GoogleAds campaigns that meet clients’ goals and make best use of the client's budget, with support from the digital marketing team.

 

Developing and implementing B2B LinkedIn strategies, building audiences and managing advertising spend.

 

Continuously monitor the performance of clients’ SEO and PPC strategies and develop ways to improve them.

 

Provide in-depth reporting and analysis about clients’ website traffic to inform strategies using Google Analytics and Google Data Studio.

 

Liaising with clients to update them on campaign progress and answering questions in a comprehensive and in-depth manner.

 

Understand how SEO, social and PPC work with other digital channels and disciplines like UX, CRO, content management and web development.

 

 

Key requirements for the role:

 

  • 2+ years’ agency experience in a digital marketing role.

 

  • A degree (or equivalent) in a media or marketing related subject.

 

  • Experience using Google Search Console, Google AdWords, LinkedIn Campaign Manager and Google Analytics.