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Conversion Development Manager

Location: Newcastle

Salary: £35,000 - £38,000

Job Type: Permanent

Job ID: 167061

Purpose of the role:

The role will be to support the Head of Conversion Marketing in the delivery of the digital projects across all channels.

  • Define, test and optimise online user experience and customer journeys in order to increase conversion rates.

  • Analyse website performance, user behaviour and marketing campaigns.

  • Create and maintain onsite content, landing- and exit pages for daily business and long-term projects.

  • Continuously improve SEO and onsite search

  • Support development of strategy and planning for content, seo, cro and personalisation to inspire and convert potential customers through conversion marketing initiatives.

  • Work in collaboration with wider marketing team to lead on cross functional projects such as personalisation, app and content optimisation

  • Responsible for collaborating on workload of conversion specialists

  • Remain up to date with the latest tools and best practices in online conversion industry and present these on a regular basis

  • Support wider marketing team and provide local marketing support where necessary for the marketing functional heads including local team leadership and HR and recruitment activity.

  • Provide leadership if relevant to the cross functional team based in relevant location

  • Please state spoken and written language skills in your covering letter

Profile: Skills, experience, education (use bullets)

  • Skilled digital marketing professional with minimum of 3 years’ experience in web/cms management, onsite seo, cro activity and understanding of personalization.

  • Experience of multiple language digital marketing activity across websites

  • Knowledge and understanding of travel and digital marketing industries

  • Strong leadership and people management skills

  • Excellent communication skills

  • Marketing, Digital or Business degree or professional marketing qualification desirable

Key Performance Indicators

  • Overall business performanc

  • Marketing and overall conversion rate

  • Feedback from relevant managers

Please contact Sarah Minto at NRG via email at sarahminto@nrgplc.com or by phone at 0191 260 4448 for further information.